Singapore Property Advisory · PropNex Realty

Property decisions shape your next decade. Make them with a strategy.

I'm Celeste Poh. I help Singapore homeowners and buyers time the market, plan their progression, and act with data instead of noise. Zero pressure, full clarity.

PropNex Realty Singapore's largest listed agency
CEA Registered R070039J
Data-led advisory Every recommendation backed by numbers
Zero-pressure promise Advice first, transactions second
Market Pulse · 1H 2026

The market has split. Your move depends on which side you're on.

Private home prices are still climbing while HDB resale has softened for two straight quarters. That gap is exactly why timing your sale, and your next purchase, matters more than ever.

Private home prices, 1H 2026
+1.4%
URA index, cumulative first half
HDB resale prices, 1H 2026
−0.4%
Second consecutive quarterly dip
Core Central Region, Q2
+2.0%
Prime is leading the market again
New home sales forecast, 2026
7.5–8.5k
Units expected to sell this year

Sources: URA flash estimates and CBRE commentary, Q2 2026. Figures are market-wide; your property will move on its own fundamentals.

For Owners & Upgraders

Find out what your home is really worth, and whether this is your window.

  • A real valuation, not a portal estimate. I benchmark your unit against actual recent transactions in your block and street.
  • A sell-or-hold read. With HDB resale softening and private prices rising, the upgrade math has changed. I'll show you yours.
  • Your progression map. If you sell, what next? I'll map the HDB-to-condo or condo-to-landed pathway with real numbers.
  • No obligation, no chasing. You get the analysis. What you do with it is your call.

Free Home Valuation

Takes 30 seconds. Your report arrives on WhatsApp within 24 hours.

HDB Condo EC Landed
0–6 mths 6–12 mths 1–2 yrs Exploring

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For Buyers

Buy the unit the data likes, not just the one the showflat sells.

Every project has winners and duds, and they're often priced the same on launch day. I run the numbers on entry price, layout efficiency, and exit potential before you commit. Start with a guide, or come straight to a consult.

Guide · Upgraders

The HDB-to-Condo Upgrade Playbook

Timing the sale, bridging the finances, and choosing a first condo that keeps your progression alive. Built for 2026 conditions.

Get this guide on WhatsApp →
Guide · New Launches

2026 New Launch Shortlist, Compared

The launches worth your attention this year, side by side: pricing, location fundamentals, and which stacks I'd look at first.

Get this guide on WhatsApp →
Guide · First-Time Buyers

First Home in Singapore: The Full Map

BTO vs resale vs private, grants, stamp duties, and the traps that cost first-timers real money. Plain English, current rules.

Get this guide on WhatsApp →
Consult · 30 Minutes

Free Property Strategy Session

Skip the guides. Bring your situation, I'll bring the data, and you'll leave with a clear next step. No pitch, no pressure.

Book my session →
How I Work

Consultant-grade process. Agent-grade execution.

01

Market Timing

Entry and exit windows matter as much as the property itself. I read the cycle so you transact on your terms, not the market's.

02

Progression Planning

HDB to condo, condo to larger condo, condo to landed. Every move is planned as a step in a sequence, not a one-off deal.

03

Data-Led Unit Selection

Stack, floor, layout, and price-per-square-foot against the project's own history. Growth potential you can see in the numbers.

04

End-to-End Execution

From financial planning to negotiation to keys in hand. Disciplined, client-protective, and steady at the moments that count.

Celeste Poh, PropNex Realty property advisor
CP
About Celeste

From matching people with careers, to matching people with homes.

I spent my early career in talent recruitment, where the job was understanding what people actually need, often before they can articulate it themselves. That skill translates directly to property. Behind every "we want to sell" is a real question about family, finances, and the next ten years.

Today I practise residential advisory at PropNex, Singapore's largest listed agency, with a simple operating rule: treat every home as if it were my own. That means honest numbers even when they're not what you hoped, negotiation that protects your side of the table, and no pressure, ever.

Clients tell me the experience feels closer to working with a consultant than a typical agent. I take that as the job done right.

Celeste Poh Associate, PropNex Realty Pte Ltd
CEA Reg. No. R070039J
Agency Licence L3008022J
Instagram @celestepoh_
Client Stories

What clients say when the keys are handed over.

★★★★★

"Zero pressure from start to finish. Celeste explained everything in simple, honest terms, and what should have been a stressful upgrade felt manageable throughout."

Mr Ho, upgrader
★★★★☆

"Professional and strategic. She anticipated problems before they happened and planned around them. It felt like consultant-level service, not typical agent service."

Mr & Mrs Chan, homeowners
★★★★★

"Transparent and thorough at every step. We felt looked after, not just as clients, but as people. That is rare in this industry."

Mr Ngoh, seller
Ready When You Are

One conversation now can be worth six figures later.

Whether you're selling, upgrading, or buying your first home, start with a free, no-obligation chat. Worst case, you walk away with better information than you came with.

Prefer to browse first? Follow @celestepoh_ on Instagram for market updates.

Chat with Celeste